December 12, 1978 – First Meeting With NCAA TV Committee

Kansas City, Missouri – Today was our chance to “meet the boys” of the NCAA TV Committee. We met several committee members on the way into the meeting as they were enjoying a coffee break prior to our presentation at 9:00AM.

We cued up our demonstration tape – a five-minute visual explanation of several points of our proposal along with a 3′ x 4′ map of the United States showing the distribution of current cable systems and we were ready to go. As I glanced around the room I was disappointed to note that Walter Byers was nowhere in sight.

In  his gracious manner, Bo introduced JB and me to the committee members and to my pleasant surprise, I noticed that Mr. Byers had arrived and taken the empty chair next to the legendary Texas football coach Darrel Royal. Both sides of the rectangular meeting setup were full, But directly in front of me sat Byers and Royal.

Listening to Bo’s introduction, I must admit that I was momentarily intimidated by the sight of he two powerful men facing me. Stern, sincere Royal, arms folded across his chest, studied us with a non-committal look. Even more imposing, the fabled NCAA czar, Byers, with his shock of white hair  and equally impassive expression, waited for my presentation. Bo concluded his intro and we were on.

I told the same story I had told the day before at Getty and essentially told all these NCAA heavyweights what a great new thing we were planning for them. The excitement and enthusiasm were all one way. The reception of the presentation was polite and courteous with a few general questions and it was over. It should be be noted that neither Byers or Royal said a word…matter of fact their expressions barely changed throughout the presentation.

That was it. Bo thanked us and from his comments and some of the questions asked, we had an idea that we would be back for another meeting. Bo repeated his earlier comment about having a great idea and said Tom Hansen would be in touch. That ended the morning and JB and I were off to Denver to talk to the biggest cable TV Multiple System Operators (MSOs).

Wow…think about this: Monday at Getty to talk money; Tuesday with the NCAA TV Committee to talk programming; and Wednesday with cable TV’s corporate elite to talk customers.

Read the full story of the race to create ESPN at http://espnfounder.com/sjr_discount2011.htm. It’s a great holiday gift for the ESPN fans in your life.

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