New York, New York – Rutgers – UConn was behind us, we were scheduled to meet RCA and the NCAA back-to-back on the 24th and 25th and then Bob Chamberlain added a new dimension tp our schedule when he announced he had set up an appointment with Gene Petrillo at D’Arcy, McManus. “Gene is the top agency man for Budweiser and he wants to hear our story.”
So 33 years ago today we told our story again – this time to our very first advertising contact. Think about that for a second! Without any studio, long-term financing, programming or subscribers, and only eight employees, we were about to sit down with the agency for the biggest sports advertiser in the world – Anheuser Busch. Wow!
Gene asked, “Do you have any proposal for me?” We had nothing in writing, but said we would have something for him the next day. Bob did tell him the general terms of our proposal: “We propose to sell 1/8 sponsorships for $2,760,000 which will give you billboards and 30 second spots throughout the day.” We chatted for a few more minutes and Gene said he would call us later in the week. We never did get the proposal in writing to him before he called us back and asked us to meet with him on Monday (January 22).
The scheduled meeting added to the general euphoria building in Plainville. We presumed (correctly, as it turned out) that he wouldn’t have asked us to meet again unless he had some sort of a proposal (he did, but that’s for next week).
January was proving to be a very productive month!!!!
New York, NY – Two of the biggest MSOs – Teleprompter and Warner – are located here. As you might expect it’s pretty tough to sell anything to Manhattanites without facts. The meetings went well, but I received nowhere near the “quasi-commitments” I had from other systems in the past several days.
Meeting at their midtown corporate headquarters, I answered a lot of questions at both companies. In the end, neither one was very encouraging and merely asked to be kept informed. Oh well, can’t win ’em all!
I called Tom Hansen at the NCAA and summarized the results of my two weeks of meetings and he was pleased, but then asked about financing.
“Getty is working very closely with us,” I truthfully responded. “One of their problems is the length of time it will take to get a committment from the NCAA.”
“I can understand that,” he said. “I don’t know if we can speed things up, but I’ll tell Walter of your progress with the systems and we’ll talk about it in San Francisco.” (at the NCAA National Convention scheduled in early January 1979). Please keep me up to date with developments.”
Time for my George Conner call. I brought him up to date. “We’ve got customers if we can ever get on the air!” “Great! What are you doing next Wednesday or Thursday? I’d like to meet you and JB in Chicago and have you talk t someone.” (Whatever happened to the ‘quiet’ week between Christmas and New Year’s)?
“Tell me when and where and I’ll be there,” I quickly replied. We settled on 10:00 AM, Thursday, December 28 at the O’Hare Hilton.
Time for the short flight to Connecticut and home for the Christmas holidays. Even though the December 31st deadline was closing in, I had the feeling that something positive would happen to keep us alive. As I walked into the office, I discovered that everyone shared the positive feeling. I chuckled as I noticed the work of the troops in Plainville. They had scrawled an impromptu “Potential Subscriber Scoreboard” on a convenient window. As Ed Eagan and I called the office each day with updates on our meetings, they looked up the potential subscribers available in each system and updated their “Scoreboard.” It wouldn’t pay the bills but it made us feel good.
Posted in Birth of ESPN, Excitement builds
Tagged Ed_Eagan, George_Conner, Getty Plainville, JB, NCAA, O'Hare_Hilton, Plainville, Teleprompter, Tom_Hansen, Warner
Denver, Colorado – As the calander turned to December discussions with cable operators, the NCAA and potential investors stacked up before the Christmas holiday break.
On this day 33 years ago, I left Hartford’s Bradley Field for a one day round trip to Denver to introduce our initial proposal to Gene Schneider, President of United Cable. He was an industry pioneer in the 1950’s and was known to be the first to sign for, promote and sell the latest idea. (Our Plainville office was in his United Cable office as noted earlier).
With two of his Regional Vice Presidents sitting in to hear wht I had to say I plunged in. “We plan to deliver a 24-hour sports service to the cable industry for just a penny a day,” I announced enthusiastically. Not an eye even flickered. Here I had jsut introduced this spectacular idea and no one else at the table was even remotely excited.
At that point I heard the first of what would be many, “It’ll never work at that price,” comments among other doubts. After a few more minutes of “why it won’t work” pronouncements, Schneider said other new services (I might add that none of them proposed 24 hour service) were asking for a nickel or a dime and we won’t pay them, and you’re asking for 30 cents a month. It just won’t work on that basis.”
After an hour of being told all the reasons our plan would not work, I promised to rethink the proposed plan and return later in the month. Then it was off to the airport and back to Hartford. Reworking the proposal would be done, but I was already looking ahead to NCAA and investor meetings next week. There would be much work done before Christmas arrived.