Tag Archives: NCAA_Headquarters

January 29, 1979 – Budweiser – YES! $1,380,000 Largest Cable Ad Buy To Date

New York, New York – Our scheduled meeting with Gene Petrillo at D’Arcy was short and sweet…very sweet! Bob Chamberlain and I had driven to the city early Monday morning and delivered an update on our activities since we had met a week ago.

Gene was impressed – especially with the NCAA progress and then he startled us when he asked, “How does $1,380,000 sound for our 1/8 package?” (Bob had called him after our meeting last week and declined the $500,000 opening offer.)

How does it sound? “Great” we chorused.

Gene emphasized, “We’ve got a lot of work to do, and you have to get your house in order, but I want you to know we’re interested. Furthermore, if you have any interest from any other beer sponsors, please call me. I want that exclusive.”

Talk about a great way to start a week! Better yet – we were now in an even stronger position for our upcoming meeting with Walter Byers at NCAA Headquarters dy after tomorrow.

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