Tag Archives: JB_

January 24, 1979 – RCA Americom – The Transponder

Piscataway, New Jersey – Our meeting at RCA was a classic example of high-level corporate sparring. George Conner, representing Getty, was trying to find out just how far RCA would go with our transponder lease without a major financial commitment, while Dennis Elliott was poking around trying to discover just how real Getty’s interest in us was.

JB and I merely tried to keep the conversation alive with positive comments about our upcoming meetings with the NCAA and Budweiser, along with the continued positive MSO response.

George, JB and I left Dennis feeling that we still had some time, but that our days were definitely numbered. We needed a big money partner – and soon! With this newly perceived pressure from RCA, we left for the Philadelphia Airport and our flight to Kansas City and tomorrow’s meeting with the NCAA TV Committee.

Fog shrouded the airport and there was some doubt about our ability to find an outbound flight to make that scheduled NCAA meeting at the Kansas City Airport Marriott. Wouldn’t that ne something? On the threshold of a decision and fogged in…in Philadelphia, of all places.

After numerous ticket changes and hours later than scheduled, we finally did head for KC and the highly anticipated meeting.

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December 13, 1978 – Selling Cable TV’s Corporate Leaders

Denver, Colorado – I was scheduled to visit ten major system headquarters  in ten days. Ed Eagan was on a parallel path visiting a dozen medium-sized MSOs and independents. We had to get a sense of what the industry decision makers thought of our 24/7 sports idea…and fast – money to continue was hanging on the reactions of these twenty plus systems.

Our plan in Denver was to talk to as many people at high levels as possible and evaluate their reactions so that we could formulate a plan that worked for all systems. Te first stop at ATC – American Telecommunications was strange. (We eventually found out the cause of that feeling in Kansas City at the NCAA TV Committee meeting on January 25).

ATC was definitely not a good start for the trip and the second stop, Daniels and Associates, was even worse. Tom Johnson and Jean O’Grady listened to our pitch with barely concealed humor. Years later, they both told me that after JB and I left, they enjoyed a good laugh, never expecting to see or hear from us again.

The responses were clearly not what we needed…definitely not a good beginning to a long road trip. JB and I decided we had to have a drastic change in our offering. Just ten days ago, United cable had suggested (with tongue in cheek) that we become, “the industry’s first totally ad-supported network.” Since no one seemed interested in our “penny-a-day” theory, we decided on the spot to become primarily ad-supported along with a greatly reduced monthly subscriber fee.

That was the plan as JB left for he airport. I was on my own to introduce our “newest-greatest” plan starting the next morning back at the same place I had introduced the original idea just ten days ago – United Cable.

From a “laying the foundation” perspective, the month of December 1978 was easily the most active and exciting. We had secured the transponder is September, but had made little progress on financing, programming and customers as I left for Denver on December 4th. By December 28th, everything was in motion as you’ll read in the days ahead.

The complete story (paperback edition) is available with a 25% discount at http://espnfounder.com/sjr_discount2011.htm. A great Christmas gift for the ESPN fan in your life.