For the interested, back in 1978, the concept of ESPN was world changing – a dumb idea – and everything in between. Whenever the idea was presented to seemingly sophisticated investors, the major cable operators of the day, the NCAA, or advertisers, the answer was either, “Who’s going to watch sports 24 hours a day,” or “NO.”
To refute the first question was easy and when we got the second one we just figured it would take another meeting or two to at least get them to ask the first question and then we knew that they would ultimately embrace our idea. Ours wasn’t the “classic business proposition” – matter of fact, we started each discussion with a simple white piece of paper with exactly eleven lines of typewritten bullet points and then “winged it.” It was certainly not “MBA” formatted, but IT WORKED!!!!
A couple of generations have evolved since the day in 1978 that ESPN was hatched. On these pages in the weeks and months to follow I’ll highlight some the the highs and lows of the of the often hectic, sometimes disappointing, but never without passion, pursuit of the dream – sports 24/7 on the E. S. P. Network.
You can read the entire story in Sports Junkies Rejoice or follow me here and let me know your thoughts. Whether you were with us on opening night on September 7, 1979, or you are a newbie, or you are somewhere in between, you’ll enjoy the ride.