January 22, 1979 – News from Anheuser Busch

New York, New York – Back to Gene Petrillo’s office! “I’ve talked to my people at the brewery,” he opened, “and we’d like to buy a franchise position for a half-million dollars.”

Bob and I looked at each other. We assumed Gene would come back with a counter offer, but not one-fifth of what we were asking. Bob said, “We’ll have to think about that one. Can we get back to you in a few days?”

“Sure. Let’s talk when you’re ready.”

Bob and I left Gene’s office and by the time we hit the street, we had decided that we would say no to the $500,000 counter proposal. How about that? Our company was all but broke, but we were brash enough to say a half-million dollar offer isn’t good enough.

Even though the offer was low, we now had “action” in several necessary arenas to allow us to launch the concept:

Financing – Getty hadn’t closed us out;

Advertising – Budweiser hadn’t said no;

Content- the NCAA was definitely interested (at least extremely curious);

Technology – we were set to meet with RCA Americom to keep our spot on the “bird” (Satcom1) alive;

and Subscribers – cable system operators were beginning to warm to this innovative, crazy, smart, outlandish, clever, ridiculous (you decide which) concept of sports 24 hours a day / seven days a week,

Busy days ahead!

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